01
Growth path
Start from the needs of co-owned buildings to define Picvert’s positioning, structure its offering and set its development priorities.
Strategy · offering architecture
An engineering studio for construction companies.
Craft comes first.
New Immo Studies maps the growth path of construction companies moving to AI, BIM and data. Then builds what carries it: systems, structure, finance, brand.
Our method
Craft is
the cornerstone.
We start from what the company already knows how to do. The system, the structure and the brand are built in its own language, not the other way round.
Understand.
Model.
Build.
Carry.
Model.
Build.
Carry.
What we do
From study to brand.
Growth path
Audit, strategy, priorities
Bespoke systems
Applications, AI, BIM, in the language of the craft
Human structure
Organisation, roles, skills
Financial structuring
Model, funding, steering
Communication and brand
Positioning, image, marketing
The craft decides, the system follows.
Our method
Who for
From the sole trader
to the major player.
The sole trader and the small contractor
A quick audit, a few well-chosen tools, market share to be taken.
The growing SME
Put structure in place before growth breaks what was working.
The major player
Advanced support, on trades nobody has modelled yet.
In practice
What it changes
on site.
Tenders
A day a week disappears into paperwork. We give it back to the site.
Tender assistance
Building memory
Surveys, claims, works: what a building has lived through becomes data that changes how risk is read, for the managing agent as much as for the insurer.
Our clients
Case study · 01From study to brand.
The Picvert case.
For Picvert, we built the whole picture: the offering, the systems, the organisation, the business model and the brand. With the craft as our starting point.
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At last, someone
you can ask.
One point of contact to understand your building, trace the source of problems and plan the right work.
Our role: from study to brand.Discover Picvert (new tab)
What we built
02
Bespoke systems
Model Picvert’s trades and design tools around building data, surveys and interventions.
Domain model · bespoke tools
03
Human structure
Organise roles, skills and handovers between investigation, analysis and works. A clear journey for both the client and the team.
Organisation · coordination of trades
04
Financial structuring
Build the business model, frame funding needs and define the management benchmarks that support Picvert’s development.
Business model · funding · management
05
Communication and brand
Create Picvert’s identity, voice and materials, from the website to the film. Translate a technical trade into an approachable, recognisable brand.
Positioning · identity · website · film
The craft decides.
The system follows.
The team
Three at the core,
dozens of experts around.
A core team that covers every dimension of the company, surrounded by collaborators who are experts in their own field.
Olivier Leroux
Business development & trades
Thirty-five years spent growing construction firms, as close to the site as it gets. What drives him: the craftsman’s well-made gesture, and the collective intelligence that creates value at the heart of a trade rather than around it.
Adrien Mess
Design & systems
Designer and systems thinker. He works on logical and graphic systems: how a trade is modelled, written and seen.
Quentin Leroux
Risk & finance
Risk manager, working on environmental risk and the financial structuring of growth. He holds the numbers that make a growth path possible.
Contact
Let's talk about your craft.
Marseille21 avenue de Mazargues
13008 Marseille
13008 Marseille
Charleroi33 Zoning de Jumet, 4th street
6040 Charleroi
6040 Charleroi